The data that can be gleaned by interacting with clients is invaluable. After all, they are your existing market and the market you want to keep. Consequently, their views are of vital importance in formulating your business strategies. These views are also the key to you expanding your client base and are very valuable to your business.
In the past there was a problem extracting this information due to the methods used – primarily phone surveys and door-to-door surveys. Just the mention of these traditional techniques is enough to make most of us cringe. How is it that these people always seem to call at the most inconvenient time?
The results of these surveys were often inaccurate due to the interviewees giving any expedient answer so as to placate the interviewer and finish this burdensome task. In many instances the interviewer was instantly rejected by the client. In almost all instances, the interview process left the client with a bad feeling by the company conducting the interview – not the best way to build good client relations.
The proliferation of new technologies in the form of smartphones, tablets, and phablets has resulted in the survey process being turned on its head. Instead of it being a chore it has become fun. As a result, answers given by interviewees are relevant and the bridge built between business and client is one built of bricks rather than straw.
Applications for conducting mobile surveys, known as mobile survey apps are the new tool of choice for interacting with clients. They are cheaper and quicker to configure and offer businesses other additional benefits. For example, interviews can now be monitored from anywhere in the world in real-time via wifi and clarification can be requested on the spot should it be required. Similarly, color pictures and movies can now easily be integrated into the interview process. The mobile survey app and its results can also be placed on the cloud for additional scalability and accessibility.
Accurate interview results are assured given the ability to pinpoint the demographic and client. What could be simpler than an interviewer standing outside a post office to conduct a survey about preferred methods of sending goods. It is easy to target a particular age group and more than likely that the target interviewee will comply with the interview request as they are being approached on neutral ground by someone with a prop that they can relate to.
Mobile survey apps are a heaven sent solution for businesses looking to receive valuable information from their clients whilst simultaneously strengthening their bond with the client.
Sharon is a passionate tech writer who believes that sharing is caring and loves to share her tips and knowledge with the world