Today, businesses all across the world are using twitter and facebook marketing techniques for various reasons.  These marketing forms increase the traffic rate and also the business of the websites that indulges in social media marketing. Social media has become an imperative part of every individual’s life.  It is easier method to larger group of people from all parts of the world. Facebook and twitter are the two prominent social media platform which businesses use for marketing themselves.

Social media marketing in business

As for the business whether it is facebook or it is twitter the main motive is to increase the number of audience for their business. They aim at increasing the consciousness among people about what they offer.  Therefore they tend to create a network for the effective running of their business. Apparently each business has to custom made their marketing plan. Both facebook and twitter has been successful in providing a podium to the business out there to exhibit their business in a well mannered way to the targeted audience. But there are differences in the jargons that are employed in the marketing process.

Facebook pages for business

The difference is visible in the number of customers that use the facebook and the twitter account every day.  It is noticed that more users have registered in facebook when compared to twitter, the active and the regular users as well are more in facebook.  Therefore it is likely that large number of people notice your advertisement in facebook rather than on twitter.  There is an update provided on the news feed of the facebook.  Thus you can see the new feeds separately on the facebook. There are facebook pages created for the business and updates of the business can be provided regularly in the facebook page. The post can be liked, commented and re-shared.  Therefore it increases the chances of gaining visibility. Interesting post can keep the audience engaged.

Use of twitter for business

In twitter the frequency of post is much more when compared to the facebook.  The tweets are visible only to those who follow you.  Though you can tweet rapidly it stays only for a shorter duration.  Only limited characters can be used, so a person has to be very creative to attract the followers to read their message.  If more and more retweets are attained then it is possible that more people follow it.  Therefore one has to be very lucid and relevant to the topic while tweeting.

Facebook is focusing on development of varied new features like groups, chats and many more comprehensive developments can be seen. It helps a business to create a brand image among the audience whereas twitter is rather more a transmitter.

Benefits attained by utilizing social media marketing

These days every business is aware of the benefits of the social media and indulges in either facebook marketing or twitter marketing depending on the requirements of their business.  Mostly both the forms of marketing are given equal importance and businesses try to flourish themselves in both facebook and twitter so that they can increase their customers in any form, which is their main motive.

This article is written by Adeel Zia. He is a technology nerd and social media strategist of 1001mahjonggames.com a gaming website for the entertainment for all gaming lovers. Follow Adeel on Twitter @iAdeelzia