How to make your marketing mail not look ill structured and unpleasant to the subscribers? Placing them in the right manner  correct formatting is required. Bold colours, highlights and fonts can grab the customers attention but must be placed aptly, not jarring the eye. Digital era opens the way for email marketing and many append service also help  you do that.

Resist cluttering too much information: While sending mails or even newsletters you have whole lot of information to share but d not clutter it in one message. Divide it to the most important in your first message and next in the other. Too much information in one mail can cause confusion and led to ignorance.The most important part of your message must be placed first. Whichever page you want readers to look at first place that in the beginning. Place the landing page with current offers first in your email and then the rest information further in the landing page.

Design to suit the eyes: While designing your email template keep in mind certain factors to soothe the eyes of the reader. Designing your email templates or web pages follow a standard pattern of laying out content in a certain format. Start placing your content and other element starting from the top left and the drift towards the right. Move vertically downward as the eyes are addicted to read from top to bottom, right to left. Do a small test of placing your email template in this layout and check the audience reaction towards it.

Call To Action: While designing your email template the most important your call to action must be aptly placed. Placing your call to action above some important information can be one way. Rest of the details can be placed below so that they do not have to search a lot.  The other positioning of the call to action can be below the all the information once they know complete details then they can sign up. In this format the call action is palced at the bottom of theapge. You can use the trial and error method to see which one works for you.

Get Neat To Get Best Results: Design in such a way that readers like to respond back to your mail. A haphazard email structure with too many links, broken images, content can leave the readers annoyed. Cluttered with too much can get very difficult for the subscribers to navigate through your mail. This would lead to trashing it. Neat and crisp designed with good content can get you the much desired results. Allure your subscribers with great images, offers and relavant products for them to  get many clicks.

Get Out Of The Box: Design your email template with new and fresh content than sending the same subject line mails to all. Think out of the box in terms of images, offers, festive gifts to woo customers. Stand out of the crowd by not using the standard designing templates experiment and give them something new to look out for.

I am Sarah Johnes working at Just Validate as a marketing head specializing in  append services and email verification.